The most recent Glad ForceFlex television ad leaves me wondering about Momma's attention to hygiene.
We are presented with what appears to be the perky, 'perfect Mom' — very early thirties (possibly late 20s), white, polite, smartly dressed — encouraging her son the importance of taking out the garbage {because, of course, she has never performed such a nasty task and is in need of a male six year old to haul off a bag that's as big as he is}.
Since there is no dad in the ad, Glad appeals to the single moms, too, provided she has a son to "do the dirty deed." [Glad would have never cast a little girl to take care of this business].
"Think you can handle it," Mom queries the defenseless — and not too enthused — young lad.
I'm also guessing this 'perfect Mom' is ignorant of the fact {or she doesn't care} that her wee offspring then rolls the overstuffed garbage bag on the floor, carries it on his shoulder and then rolls it down the garage {or, incredibly, the basement} steps before wrapping his arms around it to hoist the now grimy bag into the garbage can.
The commercial ends with a big Glad logo and some crapola about their wonderful product.
What we do not see is whether the filthy moppet gets a big slurpy hug from Mom for a 'job well done,' or whether she shrieks at the putrid sight of her now stinking, germ-laden Schlabberkinder.
Perhaps as the Glad campaign matures Tide can piggy-back a commercial.
